Challenge

A global food business wanted to reimagine how its teams thought about, created, and communicated food. Despite having world-class brands and talented chefs, its marketing wasn’t living up to the richness of modern food culture — or the evolving expectations of consumers.

Approach

We partnered across multiple markets to design a learning curriculum and creative platform that brought together R&D, chef teams, and external voices and experts from across food culture. Through interactive sessions, cultural immersion, and real-world food experiences, we helped teams think, innovate, and communicate in ways that were more sensory, more delicious, and more ownable.

Impact

The initiative built a shared language for “what good tastes like” — transforming how marketers brief, create, and measure work globally. It unlocked new creativity across innovation and communication, with campaigns and product ideas that felt reflective of the rich and mouthwatering vibrance of food culture.