Meet the founder

Advisor, strategist and transformation partner to global food & drink businesses and scale-ups alike.

Megan Van Someren is a global food strategist, commercial leader and self-proclaimed food geek with more than 25 years of experience shaping the future of food, drink, health, and wellness. She partners with businesses of all sizes—from global multinationals to ambitious start-ups—across brand and commercial strategy, product innovation, e-commerce, marketing transformation, strategic brand partnerships and social impact.

Previously Chief Commercial Officer at the Jamie Oliver Group, Megan reset the company’s brand and product strategy, launched new food and homeware ranges, led a digital re-platform and advanced an ambitious social impact agenda while driving brand and commercial growth. Earlier, she served as Edelman’s Global Food & Beverage Chair and founded Canteen Consulting, a food futures consultancy within WPP. She has advised leading brands such as Unilever, Kellogg’s, Nestlé, Danone and Nespresso, while also guiding emerging players in their start up and scale up journeys.

Her expertise is built on a rare mix of entrepreneurial leadership and turnaround success: from repositioning a $1B global cereal brand and steering a $120M food and beverage portfolio to double-digit growth, to re-imagining the future of global hydration and reigniting under-performing brands across a variety of food and drink categories. Megan is equally committed to developing teams, talent and culture, having designed training programs to unlock food culture through innovation and marketing.

Megan is a regular editorial contributor and speaker at global industry forums—including AdAge What’s Next, the Consumer Goods Forum, Retail Week, BFFF, and the Progressive Grocer Next Gen Leaders Summit. She is also writing her debut book, Food Geeks—a love letter to the food and drink industry and a rallying cry for greater innovation and positive change.

Contact us

Are you ready to dig into the power of food culture for your business? We are always up for a chat, even better if it’s over a lovely meal.